Meet Bryan Johnson:

Built Braintree & Venmo. Sold to PayPal for $800M.

Walked away rich, but divorced, depressed, and suicidal.

He sacrificed his health for wealth. Then made a wild decision…

He would turn his body into the world's most extreme human experiment.

Mission: Reverse aging
Cost: $2M per year
Goal: Create the blueprint for living to 120

His protocol would make most people run:Blood plasma from his teenage son
140 supplements daily
No sex after 8PM
100+ medical tests
One identical meal every day

Most of us can't live like this. That's the point.

The Results? Mind-bending:

• Reversed aging by 31 years

• Inflammation down 85%

• Perfect liver markers

• Top 1% muscle volume

• Brain of a 20-year-old

Here's the genius:He's not just experimenting on himself.He's building a $100B business by turning extreme content into extreme commerce.His secret weapon? Content comes FIRST.

Bryan knows what 99% of health companies don't:Media-first companies will dominate the next decade.In a $1 trillion health industry where everyone's selling "wellness," the audience is the ultimate moat.

His Content Machine:

• Million-dollar PR budget

• Full production team

• High-quality videos

• 50+ podcast appearances

Bryan's Videos are Made to Package:

Huberman Lab's science + MrBeast's entertainment + Real transformation proof --> Leading to Unstoppable growth

And The Strategy Worked Brilliantly:
500+ "Don't Die" meetups worldwide in 3 months
A longevity religion is being born.
All through content, not advertising.

Blueprint's Master Plan:Show what's possible (Be the guinea pig)
Make it accessible (Launch simple products)
Scale globally (Build the ecosystem)

The Product Empire:

• Premium Olive Oil subscription

• Blueprint Stack with 70+ health actives

• Longevity Mix & Protein powders

• Complete supplement protocols backed by his bloodwork

Every product launched to waitlists created by content, not ads.

The Blueprint Stack sells for $333/month.

Sold out in 72 hours.
Zero paid advertising.
Just years of content building anticipation.

Show me a health company that can do that.

Bryan’s market play is bigger than:

• Peloton (fitness)

• AG1 (supplements)

• Whoop (sleep tracking)

• Eight Sleep (recovery)

• Equinox (gyms)

COMBINED. 

"Foodome Sequencing" is his latest move.Testing America's food supply for toxins, heavy metals, and microplastics.Building a public database to hold food brands accountable.Another brilliant content play disguised as a public service.Think About It:

Most brands focus on one aspect of health.

Blueprint? Building the entire ecosystem for living to 120.

All powered by content people voluntarily consume.

This isn’t just a health story. It's the ultimate business case study for any industry:

Create transformation through content.
Build trust through transparency.
Let your audience demand products.
Scale with zero customer acquisition costs.

The playbook works across industries:

• MrBeast (Feastables candy, Burgers)

• Huberman (AG1, Eight Sleep)

• Kardashians (SKIMS, Kylie Cosmetics)

• Joe Rogan (Onnit supplements)

Content creators are outcompeting traditional brands because they own attention.

Bryan's just doing it at an unprecedented scale.

But Blueprint is still leaving millions of views on the table.Here are 3 content plays that could 10x their reach:

1. Celebrity Health Decoder

What really works in celebrity health routines? Bryan tests them scientifically, revealing evidence-backed practices worth your time and money—and which are pure hype.

"I implemented The Rock's exact workout and Tom Brady's protocol to show you the science-backed game changers that actually improve longevity markers."

2. AGING FORWARD

Experience your 90-year-old self for 24 hours.

Through cutting-edge aging simulation technology, participants face their future reality—then Bryan provides personalized protocols to reverse their most feared biological processes today.

"The emotional impact of living in your aged body creates immediate motivation. See the transformation when science meets personal fear."

3. MINIMUM DOSE

One element. 30 days. Measurable results.

Watch as everyday people implement just one piece of Bryan's longevity protocol, revealing which simple changes deliver the most dramatic biological age improvements across diverse lifestyles.

"This truck driver dropped his biological age by 8 years with one sleep change. The supplement that reversed brain aging in just 14 days."

The future of business isn't just about better products.

It's about better stories that create demand for those products.

Content isn't marketing anymore. Content is the business.

Bryan Johnson understood this before everyone else.

Thanks for making it to the end!

I'm Ryan Hashemi:

• Built Jubilee to 9M subscribers

• Created 5B+ views of iconic content

• Generated $50M in revenue

• Changed how YouTube tells stories

Now I help the world's best brands become content powerhouses.

Follow me for insights on building media-first companies that dominate their industries through organic content.